Hey, I am Guil :)

I build growth engines that find the best audience for your product and convert them into loyal customers.

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Skills & Tools

Ahrefs
Ahrefs
Astro
Astro
Elixir
Elixir
Figma
Figma
Google Ads
Google Ads
Google Analytics
Google Analytics
Hubspot
Hubspot
Intercom
Intercom
Lemlist
Lemlist
Linkedin
Linkedin
Lovable
Lovable
Mailchimp
Mailchimp
Meta Ads
Meta Ads
Metabase
Metabase
Mixpanel
Mixpanel
N8n
N8n
Notion
Notion
Phoenix
Phoenix
Plausible
Plausible
Postgres
Postgres
Posthog
Posthog
Python
Python
Reddit Ads
Reddit Ads
Replit
Replit
SQL
SQL
Supabase
Supabase
Tagmanager
Tagmanager
Tailwind
Tailwind
Tiktok Ads
Tiktok Ads
Wordpress
Wordpress
Ahrefs
Ahrefs
Astro
Astro
Elixir
Elixir
Figma
Figma
Google Ads
Google Ads
Google Analytics
Google Analytics
Hubspot
Hubspot
Intercom
Intercom
Lemlist
Lemlist
Linkedin
Linkedin
Lovable
Lovable
Mailchimp
Mailchimp
Meta Ads
Meta Ads
Metabase
Metabase
Mixpanel
Mixpanel
N8n
N8n
Notion
Notion
Phoenix
Phoenix
Plausible
Plausible
Postgres
Postgres
Posthog
Posthog
Python
Python
Reddit Ads
Reddit Ads
Replit
Replit
SQL
SQL
Supabase
Supabase
Tagmanager
Tagmanager
Tailwind
Tailwind
Tiktok Ads
Tiktok Ads
Wordpress
Wordpress

Market Research

Deep analysis of market trends, competitor landscape, and customer behavior to inform strategic decisions.

Ideal Customer Profile

Hability to discover your ideal buyer profile and craft assets to impact them and convert into customers.

Planning & Strategy

Planning and execution of multi-channel digital marketing campaigns aligned with business objectives.

Media Buying

Management of paid campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, Reddit and more platforms with focus on ROI.

SEO

Technical and content SEO strategies to improve visibility and drive qualified traffic through LLMs and organic searches.

Lead Generation

Multi-channel lead gen strategies including ABM, content marketing, outreach and conversion optimization.

CRM

Implementation and optimization of CRM systems to nurture leads and maximize customer lifetime value.

Product-Led Growth

Leveraging product and software features to drive growth, customer acquisition, and retention.

Marketing Automation

Setting up automated workflows and campaigns to scale marketing efforts and improve efficiency.

Documentation

Crafting reports, dashboards, and documentation to track KPIs, analyze performance, and share insights with stakeholders.

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Work Experience

Lead Generation Specialist

Mechanism Ventures

United States

Grow and scale portfolio startups through SEO strategies, partnerships link building,lead generation, and automated outreach.

LemlistLead Gen.Automated OutreachLink BuildingSEO

Marketing Engineer

Briefer (YC S23)

Global

Dev-tool growth: built ABM campaigns, set the media-buying stack (LinkedIn, Google, Reddit), and built SEO foundation to scale ARR.

LinkedIn AdsGoogle AdsIntercomLead GenerationABMSEO

Growth & Inbound

ExitLag LLC

Global

Led global media buying and influencer campaigns, launched the blog, and scaled CRM automations that improved retention and ROI.

Google AdsMeta AdsInbound MarketingSEOCRMAutomations

Paid Media Analyst

Smarthint (by MagaluCloud)

North & South America

Planned and optimized Google Ads for B2B, feeding high‑quality leads to sales and informing CRO initiatives.

Campaign PlanningGoogle AdsLead GenerationCRO

Full‑Stack Marketer

Entec Solar

Brazil

Solo marketer: authored content, tuned WordPress, ran Facebook ads, and built inbound funnels for solar energy industry.

WordPressContent WritingSEOMeta AdsLead Generation

Performance Online

SpiritShop Ecommerce Solutions

Brazil

Managed high‑ticket e‑commerce campaigns targeting niched audiences, maximizing ROAS through Google Shopping and Meta Ads.

Google ShoppingMeta AdsE-commerce
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Studies

Institutional Communication (Degree)

Federal University of Paraná (UFPR)

Fundation in corporate communication, marketing, and branding through hands‑on projects in digital and traditional media.

Branding PR Digital Media Video Production Design

Digital Influence, Content & Strategy (Post Degree)

Pontifical Catholic University (PUCRS)

Explored how digital influence shapes brand engagement, working with influencers and community strategies to build online visibility.

Digital Influence Content Strategy Community Building Brand Engagement

Product Marketing Manager (Specialization)

ESPM — Advertising & Marketing

Intensive hands-on experience on positioning, market research, and go‑to‑market strategy for product launches.

Positioning Market Research Go‑to‑Market Product Launch

Python, AI & Data Analysis (Specialization)

Asimov Academy

Deep dive into practical applications of data analysis and AI for decision‑making, automation flows, and growth.

Python Data Analysis Artificial Intelligence Automation
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