Institutional Communication (Degree)
Fundation in corporate communication, marketing, and branding through hands‑on projects in digital and traditional media.
I build growth engines that find the best audience for your product and convert them into loyal customers.
Deep analysis of market trends, competitor landscape, and customer behavior to inform strategic decisions.
Hability to discover your ideal buyer profile and craft assets to impact them and convert into customers.
Planning and execution of multi-channel digital marketing campaigns aligned with business objectives.
Management of paid campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, Reddit and more platforms with focus on ROI.
Technical and content SEO strategies to improve visibility and drive qualified traffic through LLMs and organic searches.
Multi-channel lead gen strategies including ABM, content marketing, outreach and conversion optimization.
Implementation and optimization of CRM systems to nurture leads and maximize customer lifetime value.
Leveraging product and software features to drive growth, customer acquisition, and retention.
Setting up automated workflows and campaigns to scale marketing efforts and improve efficiency.
Crafting reports, dashboards, and documentation to track KPIs, analyze performance, and share insights with stakeholders.
Mechanism Ventures
United States
Grow and scale portfolio startups through SEO strategies, partnerships link building,lead generation, and automated outreach.
Briefer (YC S23)
Global
Dev-tool growth: built ABM campaigns, set the media-buying stack (LinkedIn, Google, Reddit), and built SEO foundation to scale ARR.
ExitLag LLC
Global
Led global media buying and influencer campaigns, launched the blog, and scaled CRM automations that improved retention and ROI.
Smarthint (by MagaluCloud)
North & South America
Planned and optimized Google Ads for B2B, feeding high‑quality leads to sales and informing CRO initiatives.
Entec Solar
Brazil
Solo marketer: authored content, tuned WordPress, ran Facebook ads, and built inbound funnels for solar energy industry.
SpiritShop Ecommerce Solutions
Brazil
Managed high‑ticket e‑commerce campaigns targeting niched audiences, maximizing ROAS through Google Shopping and Meta Ads.
Fundation in corporate communication, marketing, and branding through hands‑on projects in digital and traditional media.
Explored how digital influence shapes brand engagement, working with influencers and community strategies to build online visibility.
Intensive hands-on experience on positioning, market research, and go‑to‑market strategy for product launches.
Deep dive into practical applications of data analysis and AI for decision‑making, automation flows, and growth.