Institutional Communication (Degree)
Federal University of Paraná (UFPR)
Fundation in corporate communication, marketing, and branding through hands‑on projects in digital and traditional media.
Not open to new projects atm
Hey, I am Guil :)
I build growth engines that find the best audience for your product and convert them into loyal customers.
Skills & Tools
what I bring to the table
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Market Research
Deep analysis of market trends, competitor landscape, and customer behavior to inform strategic decisions.
Ideal Customer Profile
Hability to discover your ideal buyer profile and craft assets to impact them and convert into customers.
Planning & Strategy
Planning and execution of multi-channel digital marketing campaigns aligned with business objectives.
Creator & Community
Building awareness through creator partnerships and influencer collaborations to amplify reach and drive authentic engagement.
Media Buying
Management of paid campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, Reddit and more platforms with focus on ROI.
SEO
Technical and content SEO strategies to improve visibility and drive qualified traffic through LLMs and organic searches.
Lead Generation
Multi-channel lead gen strategies including ABM, content marketing, outreach and conversion optimization.
CRM
Implementation and optimization of CRM systems to nurture leads and maximize customer lifetime value.
Product-Led Growth
Leveraging product and software features to drive growth, customer acquisition, and retention.
Vibe Coding
Shipping products with creative flow using modern tech stacks and agile development practices.
Marketing Automation
Setting up automated workflows and campaigns to scale marketing efforts and improve efficiency.
Documentation
Creating reports and dashboards to track KPIs, analyze performance, and communicate insights effectively.
Work Experience
my professional journey
Head of Growth
EngagED SA Technologies
Brazil
Empowering education businesses across Brazil by building scalable inbound funnels, optimizing conversion paths, and driving qualified leads through data-driven campaigns.
Lead Generation Specialist
Mechanism Ventures
United States
Grow and scale portfolio startups through SEO strategies, partnerships link building, lead generation, and automated outreach.
Marketing Engineer
Briefer (YC S23)
Global
Dev-tool growth marketing: built ABM campaigns, set the media-buying stack (LinkedIn, Google, Reddit), and built SEO foundation to scale ARR.
Growth & Inbound
ExitLag LLC
Global
Led global media buying and influencer campaigns, launched the blog, and scaled CRM automations that improved retention and ROI.
Paid Media Analyst
Smarthint (by MagaluCloud)
North & South America
Planned and optimized Google Ads for B2B, feeding high‑quality leads to sales and informing CRO initiatives.
Full‑Stack Marketer
Entec Solar
Brazil
Solo marketer: authored content, tuned WordPress, ran Facebook ads, and built inbound funnels for solar energy industry.
Performance Online
SpiritShop Ecommerce Solutions
Brazil
Managed high‑ticket e‑commerce campaigns targeting niched audiences, maximizing ROAS through Google Shopping and Meta Ads.
Studies
continuous learning
Digital Influence, Content & Strategy (Post Degree)
Pontifical Catholic University (PUCRS)
Explored how digital influence shapes brand engagement, working with influencers and community strategies to build online visibility.
Product Marketing Manager (Specialization)
ESPM Advertising & Marketing
Intensive hands-on experience on positioning, market research, and go‑to‑market strategy for product launches.
Python, AI & Data Analysis (Specialization)
Asimov Academy
Deep dive into practical applications of data analysis and AI for decision‑making, automation flows, and growth.